Donna Spencer is leading a half-day workshop at edUi on applying user research findings to design. Donna is an author and internationally recognized UX practitioner who has spoken at conferences around the world including UX New Zealand, EuroIA, UX Australia, IA Summit, UX Hong Kong, and Web Directions.
We wanted to get to know her a bit better, so we asked her a few questions. Here’s what she had to say:
If your professional life had a soundtrack, what would it be?
80s new wave. It’s just what I love to listen to!
What would you tell your 10th grade self if you could chat right now?
To do what you like doing, and not what people think you should do. And that it’s OK for it to change a dozen times. This is also the advice that I now give my 12th grader.
In only one words or phrase, what is your worst UX/UI story?
“We’ll pour the IA in later.” Yes, a client really wanted to design the navigation and page layouts then add the IA when I became available to the project. I am still dumbstruck.
What are you going to talk about at edUi ?
How to move from user research, make sure you understand what you learned, and start designing.
What’s the biggest misconception about applying user research?
One of the biggest misconceptions about this topic is that you can do research, and then immediately start to design. There’s a really important step in between those, where you need to take deliberate steps to find out what you learned, analyse it, make sense of it, figure out what it means for the bigger picture – and then start to design. We’ll look at all the middle steps in the workshop.
About Donna Spencer
In a UX career of over 18 years, Donna has written three books: on information architecture, card sorting and writing for the web. Donna regularly teaches workshops, mentors startups, writes articles for online magazines, and is a technical editor for Smashing Magazine.
Her half-day workshop at edUi is called From Research to Design. In it, you’ll work through a realistic design problem, practice applying research findings and at the end of the workshop, you’ll be ready to put this all into practice in your own work.