It takes a little extra effort for two teams to break out of their silos, especially if their professions line up on opposite sides of skillset spectrum. Content creators don’t have to be great coders, and developers don’t have to be great writers. But for a project to succeed, one needs to have a clear idea about what the other is planning to do.
Why effective brand storytelling involves every creative discipline: for a good story, everyone is working toward the same overall goal. It means designers working with writers, and writers with information architects, and developers with communication directors.
Here are 3 quick content strategy wins to help your organization wrestle “a web presence not quite ready for the web.” An interview with Carrie Hane Dennison on “strategic nagging” and change leadership.
#eduWhy? Because there’s something for everyone in Charlottesville. A recent survey named it the happiest city in America. A quick guide to what to do and see while you’re here…
Avoiding embarrassing faux pas on social media: it’s not just about WHAT you’re injecting into the conversations, it’s also about HOW you’re injecting it.
In this guest blog post, Jennifer Aldrich sings the praises of the mobile UX for what has to be one of the most user unfriendly processes known to man — taxes.
Last year at edUi 2014 we spoke about how feedback can be better tailored to the product design process—but we still get questions like “Where do you get your ideas?” and “How are you so lucky to have such great clients?” Luck has nothing to do with it and our ideas don’t often come with pots of gold. But some solid steps can help make the design seem like magic.
Let’s face an unfortunate reality: technology is going to break. But errors shouldn’t break your users hearts. Matthew Edgar has some tips on how to manage broken experiences.
Why is getting useful feedback so difficult? What are the root issues? Why do clients and designers become frustrated as they consider options and try to arrive at a final design? Susan T. Evans provides some insight into making your feedback loop more meaningful.
Have you ever thought about just how digitally savvy your university’s marketing efforts are? Is your institution a haven for forward thinkers and a beacon of creativity and innovation or is it stuck somewhere between The Flintstones and Don Draper’s office in terms of adapting modern marketing practices?