Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help organizations engage their target audiences and project key messages with consistency and clarity.

Over the past ten years, she’s partnered with clients like BT, Philips, Tretorn, Lindt, Harvard, Timberland, and the Rhode Island Public Transit Authority to address messaging in both traditional and social media.

Margot speaks regularly on the evolution of content strategy within interactive agencies. Recent engagements include Gilbane, Web 2.0, SXSW, Web Content 2010, and more intimate regional events across the country. She holds a BFA in Communication Design from Carnegie Mellon University.