Todd Zaki Warfel is president and founder of Messagefirst, a Philadelphia-based design research consulting firm, where he blends research and design to evolve products in innovative and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He’s rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA.

Todd’s clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, CitiGroup, Comcast, Cornell University, IntraLinks, Hartford, Motorla, Palm, Sallie Mae, and SBC. Todd currently lives in Philadelphia, blogs at zakiwarfel.com, and is author of a book on prototyping with Rosenfeld Media, Prototyping: A Practitioner’s Guide.

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