Whitney Hess runs a user experience strategy consultancy based in New York City. She believes empathy builds empires.

As the lead user experience strategist for The King Center Imaging Project – the digitization of more than 1 million documents and photos from Martin Luther King Jr.’s personal family archive – Whitney facilitated a product strategy workshop, conducted user research and developed personas to define the target users for the living memorial’s new website.

Her most robust research project to date was for the U.S. Holocaust Memorial Museum’s website redesign, the result of which was a set of eight design personas to communicate attitudes, motivations and behaviors of the institution’s key constituents, including teachers, students, family historians, academics, activists, donors and general visitors.

Whitney has a passion for elevating educational experiences and received a Master in Human-Computer Interaction (HCI) and a Bachelor of Arts in Professional Writing and HCI, both from Carnegie Mellon University.

She writes about improving the human experience on her blog, Pleasure and Pain.