As a Marketing Strategist at Viget, Paul uses web analytics to help clients define, measure, and optimize their web presences.

With an eye toward useful, doable, and ROI-rooted recommendations and insights, Paul leads the analytics efforts for several of Viget’s higher-ed projects in addition to clients including Puma, Stanley Black & Decker, the World Wildlife Fund, Valspar, and Hershey Entertainment.

Paul teaches Viget’s quarterly public Google Analytics training seminars, and he regularly guest speaks at several DC-area universities.

Paul will be leading a half-day workshop with Jason Toth at edUi 2013 on using analytics to make better design decisions.