Brand guidelines all too often can feel like creative limitations on large, complex organizations. Rather than inspiring innovative work, such guidelines can quickly become burdensome do’s and don’ts. To get your team inspired by your own brand, create a flexible design system that allows for creativity and innovation.
In this session, we will take a holistic look at digital brand systems, unpacking practical tips for their creation and maintenance. We also will cover the changing landscape of digital branding and how your brand can stay ahead of the curve.
What you’ll learn:
- Components of a healthy digital brand system
- Helpful tips for encouraging creativity in your organization
- Examples of digital brands that are nailing it