Overwhelmed with data? Unsure about SEO? Not clear how analytics and creative content work together? A social media expert and an online content strategist join forces to provide insight and concrete examples on how numbers, words, research, and imagination can deliver measurable results that you can tie to your organization’s goals.
What you’ll learn:
- Easy ways to optimize content for search engines
- How to draw meaningful, actionable conclusions from site data
- How content and search engine optimization inform each other
- How to use analytics and social media to understand your users and tailor content to their needs
- How to integrate keyword research into user-friendly, targeted content
- A wider understanding of how various online platforms - blogs, websites, social media - can help each other