Your organization is respected. Your website has quality content. But, your content doesn’t have the impact you hoped for. How do you make your content more influential? How do you get closer to offering the right people the right content at the right time in the right place?
In this half-day workshop, you will learn how to take your content from basic to brilliant.
Specifically, you will learn:
- 4 principles for influencing what people think and do
- Techniques for applying those principles to content
- Techniques for planning a user / customer journey
- How to plan a content “wow” moment
- Case studies and examples
One workshop is included with your edUi registration at no additional cost.