When you work in academia, departmental websites are often an afterthought. UNC-Chapel Hill is a decentralized university where each department can host their own website and use a platform of their choice. Because of this, we end up with WordPress, Drupal, Joomla, and ancient HTML websites scattered across the university. No two departments look alike, and, often, their content isn’t kept up to date. So, how do you convince people to stop going at it alone and use the university’s central IT service for web hosting?
ITS-Digital Services has been tackling this issue one site at a time. We get buy-in because we start from the beginning. If no two departments are alike, then neither are their web needs. We have adopted an agency model where we start with needs assessment, content strategy, information architecture, and branding discussions before we even think about design or development.
In this session, we’ll talk about workflow and how we convince departments to use our services.
What you’ll learn:
- How to get non-tech savvy users to recognize the care and feeding required for a good website
- Useful tools for managing a website redesign
- How to frame the conversation that a website is not just about an attractive design. It must be user- and content-focused
- Why it is okay not to win them all