Diversity and inclusivity are the focus of many of our academic institutions’ mission statements—but does your website reflect these standards? Often unconscious, wrong decisions on copy and multimedia content can create a hostile virtual environment to underrepresented groups. This might cause prospective students or faculty/staff to choose a different school/employer, or discourage current students and employees from seeking support and finding diversity resources and content on the web. This session will help to identify some of the common pitfalls and educate attendees on easy solutions for improving your institute’s online presence. We’ll look at various examples from web and social media nationwide.
What you’ll learn:
- How to identify and mitigate common mistakes
- Easy solutions for improving your institute's online presence
- Inclusive practices that support your university's mission