User research often focuses on the usability of online or physical spaces. We look at search traffic, run usability testing, and track how users navigate our spaces. Those results inform design decisions through the lens of physical design or information architecture. This is important, but it doesn’t encompass everything a user needs.
This session will focus on the other component of user experience design and user research: how to create spaces where users feel safe. Users bring their anxieties and stressors with them to our physical and online spaces, but informed design choices can help to ameliorate that stress. This will ultimately lead to a more positive interaction between your institution and your users.
We will discuss how to build empathy for your users within your design team, how to use the traditional UX research methods to inform empathetic design, and practical applications of empathetic design in online and physical spaces.
What you’ll learn:
- Why empathetic design is important
- Strategies to build empathy on your UX teams
- How to analyze UX data through the lens of empathetic design