A/B and multivariate testing are great tools for making helpful updates to your website. They also can provide excellent data to refute assertions from stakeholders about the best color or terminology for something as simple as a call-to-action button. This session will take a deep dive into Google’s new, free Optimizer tool.
What you’ll learn:
- Overview of A/B and multivariate testing
- How to set up Google Optimizer
- Examples of useful tests
- Real-world examples