presented by

edUi Conference

Sept. 29 - Oct. 1

Richmond, Virginia

Speakers

Adam Connor

Mad*Pow

Adam Connor

Adam Connor never tires of explaining why collaboration and critique are critical elements of the design process. And this is a perfectly awesome characteristic of an experience design director at Mad*Pow.

Adam also is a renowned artist and illustrator with more than a decade of experience in creating digital designs. He speaks regularly on the power of critiques at industry conferences from IA Summit to Web 2.0, and his vocal support for Design Studios continues to positively influence the way designers work today.

Presenting

Amanda Costello

University of Minnesota

Amanda Costello

Amanda Costello is the lead content strategist in the University of Minnesota’s College of Education and Human Development (CEHD), where she works with college administrators, directors, and department-level content strategists to direct comprehensive strategy. She is also the director of MinneWebCon, a grassroots knowledge-sharing web conference in Minnesota. A former English teacher in Japan, she values clear communication and having a plan (plus a couple of back-ups).

Amanda is an award-winning speaker on working with content specialists and the web, content strategy, building web teams, and sharing ideas to do good work. She enjoys filling out forms because it feels like taking a test where she knows all the answers.

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Boon Sheridan

NASDAQ OMX

BoonSheridan

Over the last twenty years Boon has had job titles like site producer, content specialist, information architect, interaction designer, user researcher, stage manager, and voice-over actor.

Between bouts of title whiplash he’s helped build some very big things, and lots of very small things – each with their own powerful lessons. He’s a Product Designer at NASDAQ OMX, a Rosenfeld Media expert, a lover of new cocktails and old records. He can be found on twitter at @boonerang and he’d love to swap stories over a beverage.

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Brian Verhoeven

Forum One

Brian Verhoeven

Brian is the Managing Director of User Experience at Forum One, where he leads a team of talented content strategists, information architects, interaction designers and front-end developers. He is responsible for improving the user experience team’s project delivery approach and ensuring that Forum One delivers compelling user experiences to our client organizations. Brian strives to help clients’ products balance their organization’s mission with the needs of its target audiences through empathy.

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Carrie Hane Dennison

American Society of Civil Engineers

carrie_dennison_1213

Carrie Hane Dennison has mastered the art of strategic nagging through 15 years of web strategy and information architecture work. After a decade of consulting, she is now Web Director at the American Society of Civil Engineers, leading the charge to transform the society into a digital-centric organization. Ultimately, she just wants to help people work together to make things that don’t suck.

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Charlie Morris

NCSU Libraries

Charlie Morris

Charlie is a User Experience Developer working with North Carolina State University (NCSU) Libraries. He has written many custom Drupal modules and has extensive theming experience, including expertise with HTML, CSS and JavaScript. Charlie also has an addiction to Google Analytics, project management and user-centered design. His role at NCSU Libraries is multi-faceted and encompasses all aspects of web design and development from planning to prototyping to usability and testing to development and operations to assessment and strategy.

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Colleen Jones

Content Science

Colleen Jones

Colleen is kind of a Big Deal. As principal of  the consultancy Content Science, she’s led strategic content and user experience initiatives for Fortune 500 companies, government agencies, and boutique brands. She regularly consults with executives and practitioners to improve their strategy and processes for digital content.

Colleen has published dozens of articles and two books. She also founded ContentWRX, a software service that helps organizations evaluate whether their content is effective.

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Curtiss Grymala

University of Mary Washington

Curtiss Grymala

Curtiss Grymala, founder of Ten-321 Enterprises, is the University Webmaster at the University of Mary Washington (UMW). At UMW, Curtiss manages all custom development for the University’s unique implementation of WordPress as its CMS.

He has developed more than 50 custom WordPress plugins, released 9 public plugins and created more than 20 custom themes for various organizations.

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David Poteet

NewCity

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In 1995 David had the crazy notion to start a company that was the sort of place where he’d always wanted to work. A place without a lot of hierarchy or politics, where you worked closely with people at the top of their craft to create things that make the world better. Today NewCity is that place.

David’s role at NewCity can best be described as a player/coach. He still keeps a hand in user experience and strategy for a few projects each year. He teaches frequent workshops and on UX, content strategy and mobile. David has led strategy and user experience for clients including the American Battle Monuments Commission, Grand Teton Association, Imperial College London, the University of Portsmouth, and the UVA School of Continuing and Professional Studies.

Outside the office David enjoys hiking, playing with his kids, playing Settlers of Catan, guitar, biking and working with youth.

As long as he has the latest Apple gadget, he’s pretty much happy.

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Donna Lichaw

Greatnorthelectric

Donna Lichaw

Donna Lichaw is a digital product strategy and design consultant, advisor, speaker, and educator. She specializes in mobile, tablet, responsive web, and mobile first product strategy and design – getting the best results by helping teams think big by starting small. Donna has worked with a variety of businesses around the world, from startups to nonprofits to established Fortune 500 companies, such as Seamless, Citi, Bloomberg, Apartment Therapy, WNYC, Atlantic Records, The New School, and Nerve.com. In addition to running her consultancy greatnorthelectric, Donna teaches at NYU and Parsons The New School for Design in New York City.

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Fred Beecher

The Nerdery

Fred Beecher

Fred Beecher has been working in User Experience since 1998. In that time he’s seen UX mature from a field struggling to prove its value to one driving an explosion of innovation and economic growth. To help feed the ever-increasing demand this explosion has sparked, Fred designed and implemented the UX apprenticeship program at The Nerdery in Minneapolis, MN.

Fred is an established contributor in the UX world. In 2007, he authored the first official Axure training program, which he ran until 2012. He has written numerous articles and blog posts on prototyping, iterative design, UX career development, and apprenticeship, and he has spoken on these topics at design conferences worldwide.

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Gaurav Gupta

Virginia Commonwealth University

Gaurav Gupta

Gaurav is an IT Analyst in the Office of the Vice Provost for Learning Innovation and Student Success at Virginia Commonwealth University. In his current position he wears multiple hats. As a web designer and developer, he builds websites and web applications with an eye towards simplicity and usability. In his administrator role, he has led the implementation of University’s online course evaluation system and manages its day to day operations. As a tech expert he gets to play with the latest instructional technology. He also assists the office with assessment and accreditation.

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Greg Rewis

Apigee

Greg Rewis

Greg Rewis is Head of Developer Evangelism and Programs at Apigee. In this role, Greg is responsible for evangelizing Apigee’s digital business platform to mobile developers. Before joining Apigee, Greg worked as Principal Evangelist for Adobe Systems and spent some time in the start-up world, building mobile applications.

Greg has been passionate about the web since putting his first “home page” online in 1994. The original GoLive Cyberstudio Product Manager and former Dreamweaver Technical Product Manager, Greg is a published author, as well as a regular contributor to industry publications. When not beating web technologies into submission, Greg spends his time hanging out with his co-author and wife Stephanie (Sullivan) Rewis on their 34’ catamaran, border-radius, dreaming of setting sail for the South Pacific.

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Hillel Arnold

Rockefeller Archive Center

Hillel Arnold

Hillel Arnold is a Digital Archivist at the Rockefeller Archive Center, where he implements and maintains a variety of technological solutions that improve access to unique archival collections for both researchers and staff. Previously, Hillel was a Project Archivist at New York University’s Tamiment Library/Robert F. Wagner Labor Archives; Digital Projects Manager for the Foundation for Landscape Studies; and Archives Assistant at the Woody Guthrie Archives. He has been a musician for as long as he can remember, and plays in several rock and roll bands, none of which you have heard of.

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Jason Cranford Teague

Gannett Digital

Jason Cranford Teague

Jason combines his creative and technical skills to help people communicate online. He is a UX Lead at Gannett Digital currently leading the design of The USA TODAY Content Management System. He has worked with clients of all sizes, including Marriott International, AOL, Virgin, Bank of America, The Aspen Institute, The Solar Energy Industry Association, and The USDA. Jason has helped them develop strong online strategies that were quickly and effectively implemented.

As a long standing leader in the web design community, Jason is well know for being able to explain complex technical concepts to non-technical audiences. He is the author most recently of CSS3 Visual Quickstart Guide (Peachpit, 6th edition 2012) and Fluid Web Typography (New Riders; 2009). Jason is also a highly sought after speaker, talking regularly at WebVisions, Voices That Matter, SXSW, edUi, and HOW.

Jason blogs regularly for GeekDad and Edutopia.

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Jennifer Romano Bergstrom

Fors Marsh Group

Jen Romano Bergstrom

Jennifer Romano Bergstrom is the UX Project Leader at Fors Marsh Group and specializes in experimental design, eye tracking, and quantitative analysis of user behavior. She frequently leads a variety of user experience studies, including low- medium- and high-fidelity studies with eye tracking on desktop, mobile and paper. Dr. Romano Bergstrom has presented research at numerous national and international conferences and publishes in peer-reviewed journals. Jen also co-authored a book entitled Eye Tracking in User Experience Design (2014).

Jen teaches UX courses for government agencies and academia, and is the Director of Marketing and Communications for the User Experience Professionals Association (UXPA). In 2013, she was the President of UXPA-DC and President of the DC Chapter of the American Association for Public Opinion Research (DC-AAPOR). Jen received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from CCSU.

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Joe Sokohl

Regular Joe Consulting

Joe Sokohl

For 20 years, Mr. Sokohl has concentrated on crafting excellent user experiences, using strategic and tactical focuses on information architecture, interaction design, content strategy, & user research. Currently the principal for Regular Joe Consulting, LLC, Mr. Sokohl has previously held UX-oriented positions based in Boston, MA; Hamburg, Germany; Richmond, VA; Chicago, IL; & Durham, NC. His diverse client list includes work for Allianz Global Assistance, VCU , Waste Management, The Library of Congress, the Centers for Disease Control, NBC Operations, & others.

His UX writings have appeared in interactions (the ACM blog on SIGCHI), the SIGCHI newsletter, UXMatters.com, and STC’s Intercom. A recent board member of IxDA, Mr. Sokohl has presented at SXSW, EuroIA, Midwest UX, edUi, the EuroID Conference, the Information Architecture Summit, & Agile. He is a cofounder of RUX (RichmondUX.com).

Oh, and he’s been a soldier, cook, radio DJ, blues road manager, and reporter once upon a time.

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John Yuda

18F

Yuda

John Yuda is a user experience designer, product manager, and strategist. He currently builds effective, user-centric government services as part of the 18F office at the GSA. Previously, he established an in-house design and development shop at the Consumer Financial Protection Bureau, where he helped reimagine citizen engagement with the Know Before You Owe project and reinvented how regulations are presented and used with eRegulations.

John lives in Alexandria, Virginia with his wife and daughter.

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Lamar Alayoubi

Consumer Financial Protection Bureau

Lamar-Alayoubi

Lamar is a product manager on the Consumer Engagement team at the Consumer Financial Protection Bureau. He works on projects that help the public make informed financial decisions, including paying for college and planning for retirement. He has worked in digital strategy for over eight years, and his clients have included public health organizations, large foundations, community non-profits, higher education organizations, and the public sector. His product and project management experience ranges from anti-tobacco campaign work for the Virginia Foundation for Healthy Youth to mobile application development for the Social Security Administration.

Lamar lives in Washington, DC and holds a BA in Psychology from UC San Diego and an MBA from George Washington University.

 

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Lis Hubert

Hubert Experience Design

Lis Hubert

Lis is a New York City based independent strategy consultant whose present & past clients include ESPN Mobile, ESPNW, Viacom Media Networks & NewsCorp. She has spoken at conferences around the world on topics ranging from user experience to independent consulting, and is also a frequent contributor to the technology community’s knowledge base, writing for publications such as UX Matters and Media Temple while teaching industry classes for resources such as TeamTreehouse.com.

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Mal Jones

Rocketkoi

Mal Jones

Mal Jones is a designer and illustrator who has focused on digital media for over a decade. His work with organizations like PBS KIDS, the National Cancer Insitute, and Gorongosa National Park (where his work at Forum One helped the website win a 2013 Web Marketing Association WebAward) and ASPCApro has provided him the opportunity to create creative solutions for some of the world’s most important issues. As part of Rocketkoi, Mal works to bring that same level of creativity to growing businesses both large and small. In his role as Adjunct Professor of Web Design at the University of Maryland, Malcolm works to embed the values of audience empathy, client understanding, and a strong attention to detail in future designers to make sure the industry has a long, sustainable forecast for the future. He likes pie.

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Mark Badger

CapTech Consulting

Mark Badger

Mark recently joined CapTech as Creative Director to help expand their UX and digital strategy group. Previously at Isobar in Boston as UX Director, he worked with clients such as Comedy Central, Fidelity, Mackenzie Financial, Motorola Mobility, Lonza Group, and Hilton Worldwide. An Architecture major at Yale, Mark has nearly two decades of experience in information architecture, brand identity, interaction design, and digital product and service design. He continually seeks to understand and enhance the relationships that emerge between customers and organizations based on their shared interests. Since iBeacon represents a unique intersection between user experience, institutions, and architecture, he has taken a keen interest in its development. In addition to previous speaking engagements in D.C., Boston, and Richmond, Mark has given two presentations earlier this year on iBeacon and is currently consulting on implementations with several clients.

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Mark Reilly

New York University

Mark Reilly

Mark Reilly is a User Experience Designer at New York University’s Academic Technology Services. He has been working on a new responsive portal for Sakai 10.

Mark has been designing and building websites since 1996. He has specialized in education software and has worked for WNET/Thirteen (PBS), Scholastic, Columbia University, and currently works for New York University. He’s an open source enthuasist and is active in the Sass, Drupal, and Sakai communities. At NYU he’s set up two cross-campus communities of interest focussing on user experience and drupal development.

He has an M.Phil in medieval history from Trinity College Dublin and a Ph.D in media and communication from the European Graduate School in Switzerland.

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Matt Novak

Gizmodo

Matt Novak

Matt Novak writes the Paleofuture blog at Gizmodo. Matt is a historian of the future who has written for Slate, Wall Street Journal, BBC Future, Pacific StandardThe VergeGOODTheAtlantic.com, FWD, Smithsonian.com and The Daily.

His series 50 Years of the Jetsons: Why The Show Still Matters examined each episode of the original 1962 season of The Jetsons and exposed what they each showed about our expectations for the future. The series was widely covered in the media by CBS Sunday Morning, NPR’s All Things Considered, and The Independent.

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Matt Ventre

NASDAQ OMX

Matt Ventre

Matt is a product designer at NASDAQ OMX who has assisted in shaping a fledgling team into a powerful voice for design within the organization. Throughout his career, he has employed his uniquely honed approach to prototyping and iterative design to deliver web-based software for leading corporations, major universities, and small companies alike.

Matt thrives on bringing teams together with engaging collaborative design techniques. Every day he utilizes tools from sketching on paper to raw HTML and CSS to nurture product ideas from inception to reality. While Matt has spent most of career in the business sector, he has had the pleasure of working on the in-house design team at Cornell University’s ILR School where he helped bring user empathy to the forefront while building an organizational awareness of the benefits of efficient design.

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Melissa Beaver

NewCity

Melissa-Beaver

Melissa is Director of User Experience at NewCity. She loves peeling apart complex user interactions and uncovering unexpected nuances in the way they use technology. She came to the UX field by way of graduate studies in information science, human computer interaction, French, and musicology at Indiana University Bloomington, where she became fascinated in how music evolves structurally in response to cultural change.

She’s given up the grad school caffeine habit (sort of), but still loves poring over data to discover patterns in complex information systems (like websites). Plus she can slay a forlane by Maurice Ravel at dinner parties.

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Natalie Kurz

Enlighten

Natalie Kurz

Natalie Kurz is a multi-hat-wearing creature (apparently one with many heads) that helps shepherd projects from inception through the design phase, acting as a strategist, information architect and interaction designer. But at her core she is a content fanatic, having spent the last 12 years in the content biz. She’s crafted content strategies for Canon, Marshfield Clinic, Jiffy Steamer, Savvis/CenturyLink and Express-Scripts. Fun fact: she actually enjoys conducting content inventories—she finds it oddly therapeutic.

She has a masters in journalism from NYU, a love of good science fiction novels and a phobia of blueberries. And she’s a staunch believer that poor usability is never compensated for by good design, simplicity takes work, and the client is always right except when they aren’t.

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Pamela Pavliscak

Change Sciences

Pamela Pavliscak

Pamela is founder of Change Sciences, a user experience research and strategy firm for Fortune 500s, startups, and other smart companies. She’s got some credentials (MS in Information Science from the University of Michigan, MA in Comparative Literature from UNC-Chapel Hill) and has worked with lots of big brands (Ally, Corcoran, Digitas, eMusic, IEEE, NBC Universal, McGarry Bowen, NYPL, Prudential, VEVO, Verizon, Wiley).

Plus, she has UX street cred. She’s logged thousands of hours in the field trying to better understand how people use technology and run hundreds of UX studies on almost every type of site or app you could imagine. When she’s not talking to strangers about their experiences online or sifting through messy data for patterns, she’s busy writing and speaking about how to create better user experiences using data of all shapes and sizes. Once in a while, she can also be found re-reading a Russian classic, stacking wood, or narrating the thoughts of her dog.

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Paul Koch

Viget

Photo of Paul Koch

As a Marketing Strategist at Viget, Paul uses web analytics to help clients define, measure, and optimize their web presences.

With an eye toward useful, doable, and ROI-rooted recommendations and insights, Paul leads the analytics efforts for several of Viget’s higher-ed projects in addition to clients such as Stanley Black & Decker, the World Wildlife Fund, Valspar, PUMA, and Hershey Entertainment.

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Rebecca Blakiston

University of Arizona Libraries

Rebecca Blakiston

Rebecca Blakiston has been website product manager at the University of Arizona (UA) Libraries since 2010. In this role, she chairs a website steering group and develops and manages an ongoing road map for the library’s multiple websites. She coordinates user research, manages projects, conducts training sessions, and facilitates communication between stakeholders.

In 2012 and 2013, she managed redesign projects for the Center for Creative Photography and the UA Special Collections websites. In 2014, she is managing a complete redesign of the main library website. She has also consulted across campus with departments interested in the user-centered approach to designing websites, particularly techniques such as card sorting, usability testing, and persona development.

She teaches online courses for Library Juice Academy on Do-It-Yourself Usability Testing, Writing for the Web, and Content Strategy. She holds a Master’s in Library Science.

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Robin Smail

Penn State University

Robin Smail

Robin2go [noun]: An authentic voice who is never afraid to dissent. Powerful observer. Loves to try things a different way. Enthusiastic in that infectious way you can’t escape. User Experience specialist. Technology advocate. People person.

Robin focuses on the connections between learning, community, and user interaction design and experience. She works with clients to create authentic conversations and is a (loud) advocate for the user experience. She consults with faculty to create opportunities for student engagement, active learning, digital scholarship and collaboration. She speaks throughout the United States and Canada at higher education conferences. She blogs at Robin2go.net, and is online everywhere as Robin2go.

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Shoshana Mayden

University of Arizona Libraries

maydens

Shoshana Mayden has been a web content strategist at the University of Arizona (UA) Libraries since 2013. She advises on issues related to content and leads the development of website content strategy. She is working with web project members and stakeholders to re-write, re-think and re-organize content across the website, as well as workflows related to the lifecycle of web content.

Prior to joining the UA Libraries, Shoshana led a research project on how students, faculty, and staff are engaged in sustainability on the UA campus. She also has worked as a writer and editor for a number of academic units and nonprofit organizations. She holds an MA in geography.

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Stephen P. Anderson

Stephen P. Anderson

Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes Card Deck, a tool that’s widely used by product teams to apply psychology to interaction design. He’s also the author of the book Seductive Interaction Design, which answers the question: “How do we get people to fall in love with our applications?”

Stephen has spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed web applications for numerous technology startups and corporate clients including Nokia, Frito-Lay, Sabre Travel Network and Chesapeake Energy.

Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, create interactive visualizations and design better customer experiences.

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Steve Johnson

University of Virginia School of Medicine

Steve Johnson

Steve is a software engineer at the University of Virginia’s Behavioral Health Technologies lab, where he builds and maintains internet-based health interventions for disorders like insomnia, diabetes, skin cancer and spinal cord injury using tools like Ruby on Rails, HTML5, SASS and Coffeescript.

Previously Steve has worked as a senior UI developer at Silverchair, as well as a web developer at the University of Virginia Library.

Steve is an organizer of the Central Virginia Javascript Enthusiasts group (CV.js), and enjoys serving as a mentor at Computers4Kids, a non-profit that aims to improve computer skills of low-income students.

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Svetlana Kouznetsova

Svetlana Kouznetsova

Svetlana Kouznetsova (Sveta) is a NYC-based web and user experience professional. She has a BFA in Graphic Design, an MS in Internet Technology, and over a decade of project experience with national/international organizations and non-profit/educational institutions. Sveta also provides consulting services to businesses to help them make their audio, video, and events accessible to deaf and hard of hearing people. She writes articles about web design, user experience, and accessibility.

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Tiffany Broadbent Beker

College of William & Mary

Tiffany Broadbent Beker

Tiffany Broadbent Beker is the Social Media Coordinator for the College of William & Mary and a Web Developer with the Office of Creative Services. Her duties range from developing for the university’s web presence to managing W&M’s Facebook page and leading W&M’s Social Media Users Group (SMUG).

She was the technical lead in William & Mary’s responsive website redesign and has created sites ranging from an aggregator and directory for W&M’s social media communities to an interactive viewbook for incoming students with the W&M Ampersandbox.

She has presented at conferences including HighEdWeb, CASE Social Media And Community, and the College Communicators Association, as well as served as a social media resource and presenter for offices and student organizations across the W&M campus. She serves as advisory chair for Alpha Phi Omega and is on the board of advisors for the W&M chapter of Camp Kesem.

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Tiffany France

Celerity

TiffanyFrance

Tiffany France is a UX designer and interactive developer focused on front end technologies. Her expertise includes helping developers understand how to use typography, as well as getting designers to start using JavaScript. She lives and works in Richmond, VA and spends her free time reading classics, writing poetry, and drawing typefaces. She is mom of 2, a wife of 1, and an urban farmer.

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Valerie Harness

UVA Darden School of Business

Valerie-Harness-Headshot

As Web & Social Media Manager for the University of Virginia’s Darden School of Business, Valerie works with multiple stakeholders across Grounds to create and execute a solid social media strategy rooted in the brand management goals of the School. She also helps to build, maintain and train other users how to improve the current Darden website.

Valerie recently led the project to improve the School’s use of Google Analytics, with the help of certified GA partner Viget. She serves as a member of the uWeb steering committee, a group that encourages web developer collaboration across UVA Grounds. In her spare time, Valerie runs a rather quirky Etsy shop that specializes in custom crocheted replicas of pets and people.

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Zachary Henderson

VisionPoint Marketing

zac_headshot

Zachary Henderson is Business Development Manager for VisionPoint Marketing, a Raleigh-based agency that provides planning, execution and measurement of strategic marketing initiatives for the higher education industry. A consultant, strategist and brand advocate, Zac helps institutions reframe their greatest marketing challenges into opportunities to better engage prospective students, donors and internal audiences alike. He’s worked with clients across the country including Virginia Tech, George Mason University, UC Santa Barbara, University of Maryland Robert H. Smith School of Business, Johns Hopkins University and his own alma mater, NC State University.

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